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Why We Do Marketing For Dentists

When someone learns that Pharmaden has expanded beyond just supplements to now offer dental marketing, one of their first questions is inevitably: How did a supplement company get into dental marketing? Well…the president of Pharmaden is a practicing dentist and here is what he has to say…

Pharmaden has grown over the years, but why branch out into dental marketing?

Dr. Schefdore, “When I owned 3 dental offices we did every sort of marketing imaginable. Some of it worked well but most of it was a flop. The school of hard knocks did teach me a lot about marketing though. When I purchased Pharmaden in 2004, I began speaking with dentists on a large scale. I realized the best offices were not corporate but fee for service, like mine. They put their patients first. Corporate dental offices don’t seem to care enough about their patients to look into a supplement option even if it is proven to reduce bleeding, plaque, and pocket depth. And the problem full fee practices face is attracting patients looking for quality, not the best price. I knew if I wanted Pharmaden to continue growing I needed to help quality minded, fee for service dentists succeed – like ones who use our supplements.

About the same time that I had this realization my daughter, Allie, graduated top of her class from Fisher College of Business at Ohio State. Since Allie’s interest is marketing she agreed to develop strategies to help dentists attract more patients to their office using proven techniques. While I help offices with scripts and a new protocol to improve oral and systemic health, Allie works on improving their bottom line.”

How can you specifically help independent dentists?

Dr. Schefdore, “Dentists know dentistry — not marketing. Between my experiences with dental marketing and Allie’s business knowledge we’ve developed marketing strategies to help independent offices attract the kind of patients they’d like to see. We use my office as a guinea pig for these strategies until they are proven to work – and then offer them to others.“

How are you able to continually get such good results?

Dr. Schefdore, “Constant education and changing with the times – for so long I dominated getting more patients with newspaper inserts but for the first time, the internet is bypassing those numbers. Just like a dentist takes CE courses, Allie is constantly educating herself and team on new strategies to help dental offices. She is a part of a mastermind group that works together, constantly testing out new strategies for dental marketing and sharing what works and doesn’t. The things she has learned and taught other marketers is beyond anything I could comprehend.

Because we’re selective about who we work with, we are able to customize our marketing campaigns to the needs of each individual office. We create campaigns that reflect what makes each practice unique — from the treatments offered to the office vibe. The only way for corporate marketing practices to handle such volume is to take shortcuts. They paint their clients with a broad brush, use templated content, and all but ignore online reputations. That’s not us. We chose this niche because we’re passionate about helping reputable dentists reach the right people — not just for the sake of growing their business, but also for improving the oral and overall health of their patients. When we’re all looking out for patients, not just a tooth, everybody wins.”

April Is Oral Cancer Awareness Month

April Is Oral Cancer Awareness Month

Did you know that April is Oral Cancer Awareness Month? It is the 6th most common form of cancer. Close to 48,250 American are diagnosed each year with oral or pharyngeal cancer and more than 9,000 of those patients die each year. That means that there is about 1 death every hour of every day, each year.

If oral cancer is detected early then the survival rate increases to 80-90%. According to the Oral Cancer Foundation (www.oralcancerfoundation.org) the 5-year survival rate of those who are diagnosed is approximately 57%. You’ve probably heard of Hodgkin’s lymphoma, thyroid cancer, and cervical cancer. The death rate for oral cancer is higher than any of those types of cancer!

Here is a breakdown of which part of the mouth is involved in oral cancer according to Dentistry iQ: 20-25% involve the tongue, 15% the floor of the mouth, 10-15% involve lips, and 10-15% involve the minor salivary glands.

The most common oral cancer is squamous cell carcinoma with 90% of oral cancers being this form, which is malignant and typically spreads quickly.

The earlier cancer is detected, the less chance it has to spread. So, what are the stages of cancer?

Stage 1:

  • Lesion is less than 2 cm
  • No lymph nodes involved

Stage 2:

  • Lesion is between 2 & 4 cm
  • No lymph nodes involved

Stage 3:

  • Lesion is 4 or more cm; no lymph node involves
  • Lesion is any size; 1 lymph node involved on the same side

Stage 4:

  • Lesion has metastasized to surrounding tissues; lymph nodes may be involved
  • Lesion has metastasized to more lymph nodes to either 1 side or both sides of neck

Recurrent: Recurrence of cancer after treatment

 

Seeing your dentist could save your life. Because patients may not feel pain or recognize the symptoms as abnormal this makes it difficult to diagnose oral cancer until it is already in the later stages. Routinely visiting your dentist isn’t just for a routine cleaning but a way a dentist could save your life. Human papillomavirus (HPV), which spreads easily, is the fastest growing risk factor for oral cancer is. Anyone over 17 should be checked for oral cancer.

Surprisingly, It is not required for dentists to have an oral cancer screening program. There are screening techniques that can detect abnormalities in tissue to help determine if further testing is necessary – like a biopsy. According to the Centers for Disease Control (CDC), these screenings should be performed on anyone over 17 because of how easily HPV spreads.

Oral & Heart Health Connection

Oral & Heart Health Connection

3 Deadly Truths Of Your Oral & Heart Health

1. Having high levels of the common periodontal pathogen P. Gingivalis gives a 13X higher risk of heart attack. This is taken in consideration after adjusting for age, gender, smoking, BMI, BP, plaque index, statins and TC/HDL.

2. High levels A. Actinomycetemcomitans, another periodontal bacteria, increases the risk of fatty plaques in the lining of arteries. Dentists can test for this with a saliva test.

3. Oral infections produce up to 50% of all heart attacks. A dentist can also test for this with a saliva test.

Grape Seed Extract & Your Body

Grape Seed Extract & Your Body

Grape seed extract is amazing for your skin, hair, nails, and blood vessels according to research. But, new research also shows that when grape seed extract is added to your diet, with calcium, there is improvement in bone strength (Journal of Musculoskeletal & Neuronal Interactions). It has a “beneficial effect on bone formation and bone strength for the treatment of bone debility caused by a low level of calcium”.

Please note that not all grape seed extract is of the same quality. Numerous research articles suggest that quality grape seed extract could be very beneficial for many people. Grape seed extracts have become a clinical interest because of the small molecular size polyphenols, called oligomeric procyanidins (OPCs), present.

Pharmaden’s main goal is to help improve customer health so our dental vitamins use the smallest OPCs for the best absorption. Black pepper is also added to each of our 3 non-synthetic products (PerioTherapy, PerioCare, OsteoTherapy) to enhances absorption by up to another 40%.

Westmont dentist and Pharmaden LLC president, Dr. Ron Schefdore, uses these products in his dental office. Please visit https://pharmaden.net/ for more information, to see our double blind study, and listen to testimonials.

Dentist Helps Man Discover He Has Colon Cancer

Dentist Helps Man Discover He Has Colon Cancer

Dentistry is changing with the times. Nowadays, a dentist can find out if you have high cholesterol or high C-Reactive Protein, 2 major heart markers. A dentist can also find out if you have colon cancer, diabetes, gout, or a variety of other health issues.

Westmont dentist and Pharmaden President, Dr. Ron Schefdore, will refer his patients to their physician when they have gum disease in order to rule out any underlying health issues.

One patient in particular stands out. Dr. Schefdore treated a patient for gum disease and his inflammatory blood test, called high sensitivity C-Reactive protein (HS-CRP), was still high after clearing up his periodontal disease. This led to Dr. Schefdore refering this patient to their physician to find the source of inflammation. What they found was indeed a second source of the high inflammation…colon cancer!! 2 months after surgery the patients HS-CRP were very low. The patient was very grateful that his colon cancer was caught early…all because of his dentist!

All in all, a good dentist will care about more than just their patients smile. What our oral health tells a dentist could save your life too. Go to a good and caring dentist, make sure they do more than just see you for a few minutes when you go in for a routine cleaning. Dr. Schefdore will see all of his patients at least 20 minutes during a cleaning and perform a thorough 15 point exam.

Dr. Ron Schefdore & Staff (Lauren, Ewcia, Jenna)
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