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Why Does Pharmaden’s OsteoTherapy Look Different?

We have not changed our formula for any of our products. So, why have the supplement facts on Pharmaden’s OsteoTherapy bottle changed?

There have been drastic changes to the FDA’s regulations on daily values and how they can be listed on bottles.

We often get asked why OsteoTherapy’s bottle was altered from 1,000 mg of calcium to 200 mg of calcium (for a serving size of 4 capsules). If you didn’t know, there are many different forms of calcium. So, even though a serving (4 capsules) still contains 1,000 mg in calcium citrate the FDA now specifies we can only list the amount of elemental calcium, which is 200 mg.

But, don’t be alarmed that one serving does not contain 1,000 mg of elemental calcium. According to Harvard Health Publishing-Harvard Medical school research, taking a supplement with 1,000 – 1,200 mg of elemental calcium along with the calcium you get while eating an “average” diet could actually be putting you at risk of heart attack and kidney stones.

https://www.health.harvard.edu/staying-healthy/how-much-calcium-do-you-really-need

We know that both calcium and vitamin D are essential in building bone. The question is, how much of each do we need?

Dr. Willet, chair of the Department of Nutrition at Harvard T.H. Chan School of Public Health, recommends taking 500 to 700 mg a day of calcium and 800 to 1,000 IU of vitamin D. That’s less calcium and more vitamin D than the guidelines suggest. At that rate, you can probably get all, or most, of your calcium from food – if you have good eating habits.

But how many people have really good eating habits?

Also important to note, if you can’t tolerate dairy you should still be able to get 300 mg of calcium a day in your diet and can take a low-dose calcium supplement to make up the rest.

The studies (which only refer to elemental calcium) suggest that if you consume 500 mg, or less, of calcium a day through supplements you should be able to avoid the possible risk of heart disease and kidney stones.

No worries though! You are safe taking Pharmaden’s OsteoTherapy, PerioTherapy, and PerioCare. As mentioned, OsteoTherapy contains 1,000 mg of high absorbing calcium citrate and only 200 mg of elemental calcium.

What are the benefits to calcium citrate? While Calcium citrate may be more expensive, dosing is more flexible. It can be taken any time of day, with or without food, because it’s absorbed equally well on an empty or full stomach. It is also a better choice for older people who produce less stomach acid or for those who take acid-blocking medications for heartburn, since it’s more easily absorbed with low levels of stomach acid compared to other types of calcium supplements.

80% of my perio patients and 50% of my non perio patients admit to average or poor eating habits. This is why your patients and your staff should supplement with a high absorbing, quality supplement to maintain bone health and help to remineralize and repair bone after implant placement, perio surgery, orthodontics, and extractions.

 

Dr. Ron Schefdore

Why We Do Marketing For Dentists

When someone learns that Pharmaden has expanded beyond just supplements to now offer dental marketing, one of their first questions is inevitably: How did a supplement company get into dental marketing? Well…the president of Pharmaden is a practicing dentist and here is what he has to say…

Pharmaden has grown over the years, but why branch out into dental marketing?

Dr. Schefdore, “When I owned 3 dental offices we did every sort of marketing imaginable. Some of it worked well but most of it was a flop. The school of hard knocks did teach me a lot about marketing though. When I purchased Pharmaden in 2004, I began speaking with dentists on a large scale. I realized the best offices were not corporate but fee for service, like mine. They put their patients first. Corporate dental offices don’t seem to care enough about their patients to look into a supplement option even if it is proven to reduce bleeding, plaque, and pocket depth. And the problem full fee practices face is attracting patients looking for quality, not the best price. I knew if I wanted Pharmaden to continue growing I needed to help quality minded, fee for service dentists succeed – like ones who use our supplements.

About the same time that I had this realization my daughter, Allie, graduated top of her class from Fisher College of Business at Ohio State. Since Allie’s interest is marketing she agreed to develop strategies to help dentists attract more patients to their office using proven techniques. While I help offices with scripts and a new protocol to improve oral and systemic health, Allie works on improving their bottom line.”

How can you specifically help independent dentists?

Dr. Schefdore, “Dentists know dentistry — not marketing. Between my experiences with dental marketing and Allie’s business knowledge we’ve developed marketing strategies to help independent offices attract the kind of patients they’d like to see. We use my office as a guinea pig for these strategies until they are proven to work – and then offer them to others.“

How are you able to continually get such good results?

Dr. Schefdore, “Constant education and changing with the times – for so long I dominated getting more patients with newspaper inserts but for the first time, the internet is bypassing those numbers. Just like a dentist takes CE courses, Allie is constantly educating herself and team on new strategies to help dental offices. She is a part of a mastermind group that works together, constantly testing out new strategies for dental marketing and sharing what works and doesn’t. The things she has learned and taught other marketers is beyond anything I could comprehend.

Because we’re selective about who we work with, we are able to customize our marketing campaigns to the needs of each individual office. We create campaigns that reflect what makes each practice unique — from the treatments offered to the office vibe. The only way for corporate marketing practices to handle such volume is to take shortcuts. They paint their clients with a broad brush, use templated content, and all but ignore online reputations. That’s not us. We chose this niche because we’re passionate about helping reputable dentists reach the right people — not just for the sake of growing their business, but also for improving the oral and overall health of their patients. When we’re all looking out for patients, not just a tooth, everybody wins.”

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